Search-engine optimisation
Search-engine optimisation, or SEO, is the process of setting up your Website so that it ranks well for particular keywords within the organic search results of major search engines, including Google, Yahoo, MSN, etc. (Chaffey & Smith 2013, p. 352). According to Jones (2008), having a great Website is simply not enough, in order to be competitive within the search results, your website must be search-engine friendly and you also must take steps to convince that your Website is an authority and your content is relevant to particular keywords related to your business. In this post, we will look into the case of Allianz, monitoring its traffic as well as its top keywords that send traffic to the site to illustrate the importance of keyword relevance to successful SEO.
e-Marketing Excellence 