Situation analysis for beer market

Strategic Management PG 6277: Ebay Case Study (Final)_SWOT

6.0 SWOT analysis
6.1 Strengths

6.1.1 World’s largest online auction marketplace

eBay enables commerce through its three reportable segments: Marketplaces, Payments and GSI Commerce.

• Marketplaces

Marketplaces bring buyers and sellers together through online websites and mobile applications, which are available globally at any time, including through localised eBay.com sites. Marketplaces segment includes its core e-commerce platform eBay.com, its vertical shopping experiences such as StubHub, Fashion, Motors and Half.com, its classifieds websites such as Marktplaats.nl and mobile.de, and advertising services. Marketplaces also include RedLaser to facilitate mobile commerce, Milo to enable search for goods at local retailers, and Hunch for merchandising based on customers’ needs and tastes. eBay’s Marketplaces platforms are accessible from computers with Internet access and mobile devices. It offers mobile applications for the iPhone, the iPad and Android devices for eBay.com and some of its other Websites and vertical shopping experiences, including StubHub, Fashion, Motors and Half.com. It also maintains a mobile version of its eBay.com Website for use with other Internet-enabled phones and devices. (Reuters US, 2013)

In vino veritas – Australia’s viticulture industry